Making money is about having wealthy investors, charging customers too much money and cutting costs on production, right? Wrong. Running a business is not even (only) about making money. It’s about creating value by focusing on what’s important. In case of the businesses featured in this post, all its stakeholders are considered equally important: customers, employees, partners, society and investors. What does it take to prioritize long-lasting relationships instead of quick bucks? These five businesses caught our attention, we hope they inspire you too to shift or strengthen your focus to all your stakeholders.

1 | Southwest Airlines — people are the biggest asset

At Southwest Airlines they have one…


A successful innovation team needs more than just good ideas — it needs tangible systems and processes that encourage ideation, collaboration, and experimentation. In a recent post, we talked about the importance of establishing a governance framework around your innovation portfolio. Here, we’ll share the steps you need to take to set the right strategic metrics and ensure your team’s efforts are measurably successful.

5 Steps for measuring the strategic success of your innovation portfolio

Setting strategic metrics helps ensure that your innovation initiatives are fully aligned with your business objectives. Here are five steps to help you do just that.

1. Know where you want to play

Before you build specific metrics, your business should have a…


There’s a secret to getting innovation right: people. You can have a well-known brand and all the money in the world, but if you don’t have the right team of people focused dedicated to innovation, you aren’t going to get very far.

So, what does this team of innovators look like? Depending on where you are in the innovation lifecycle, the skill set you need will vary. In this post, we’ll take a deeper look at the two main phases of an innovation initiative and the types of individuals that will help you succeed.

Staffing the two phases of innovation

The first step for any innovation…


Regardless of our job title, we’ve all had to adapt the way we do things at work this year. For some, the shift to remote or distributed work was easy, with no real changes to how they do their tasks. For others, achieving the same level of effectiveness as they did pre-pandemic has required a significant redesign of their processes.

Innovation teams have been particularly challenged in this regard. Within a large organization, innovation departments are typically made of multi-disciplinary teams led by dedicated innovation managers. …


You know it, we know it: innovation is a must for businesses that want to remain competitive within their industry. If you’re not uncovering new areas of value that meet your customers where they are, you risk getting left behind.

On the surface, coming up with innovation opportunities for a business can look like an easy task. In fact, there’s often no shortage of ideas floating about the various parts of an organisation, waiting to be brought to life. …


There are plenty of reasons for organisations to prioritise innovation as part of their business strategy. Some are trying to stay ahead of disruptors in their industry, others are proactively addressing the potential impact of more global trends, whereas most companies face great pressure to digitally transform the way they do things. But as many of those businesses will attest, it’s not an easy feat.

Our organisations are built to operate in a linear fashion, understanding the needs of our customers, and delivering those needs with a series of established processes that are continually measured with established KPIs. …


The ability to innovate has become a critical piece of the puzzle when determining a business’ success. Without innovation, a company lacks agility and creativity — making it difficult to respond to the evolving trends within the business landscape. But getting innovation right requires more than just big, bold ideas for generating new value — it also requires structure.

To ensure your innovation portfolio is effective, you must have clear, specific metrics that tie back to your forward-looking business strategy. Here’s a glimpse at what that looks like.

Attaining the right innovation framework

Around the world, leaders are talking about the need to innovate. But…


In today’s world, businesses shouldn’t only focus on profit and instead should take the health of the globe and the life that’s on it into account. Historically, this hasn’t been the case, but we’re now seeing big companies like Unilever and Patagonia hone in on these issues and making them a part of their business.

But how can other companies follow suit? What are the core tenets of a sustainable business model? Let’s take a closer look.

Paradigm shift

Sustainability is no longer a buzzword. But while many companies are trying to have a positive impact on the world, often the term…


How can organisations remain relevant, now, tomorrow, and in the future?

Staying close to your clients should be the number one priority for organisations. But being relevant means creating a strong relationship with customers so that you better understand their needs and problems.

However, the proliferation of technology and its continued growth gives us access to even more ways to understand them and get closer to them — enabling businesses to understand exactly what customers want and need, and deliver it to them at the precise moment via their preferred channels.

TL; DR ( ed. Too long; Didn’t Read)? …


Maybe your leadership is not on the same page, or maybe unplanned events block your path to success. Many things can make you lose track. That’s why it’s crucial to know how to move past it and build a futureproof business.

It is not only about execution

Uncertainty can come in many forms, it could be a global pandemic. But let’s say you’re working in a company that ships products from Asia to Europe via the Suez Canal. Everyone who is part of the operation knows exactly what needs to be done.

Everything is planned out and works as it should. But all of a sudden…

Business Models Inc.

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